Photoshoot magic! This is literally what we conjure up at Craftspring when we set up our photoshoots each year! As we recently finished our 2017 collection (173 new ornaments to be exact!) our next step is to bring them to life in our hand-painted sets and the imaginary worlds in which we photograph them.
Before we can get to the magic and fun of the set-designed photo-shoot, we first do a two-day shoot for product photos. This is when we shoot all the new products on white background. Its actually really fun for us because we get to take inventory of all the new products we've created this year!
Our second shoot is when we design sets for the collections and create magical worlds for our felted friends. :)
This year we had a collection of hand-painted backdrops + props made by Ashley Taraban, and hired our good friend and set decorator extraordinaire, Charlene Wang, to come work her magic. We also worked again with talented photographer Reuben Hernandez. We really love working with this group and the results are always magical!
Check out some of these behind-the-scenes photos taken before and during the photoshoot! A lot goes in to these, and the photos can prove it!
Generally what the back office looks like for a few weeks before shoot!!
Then we took a walk down by the bay for our new, incredible seaside collection!!
Next, off to Hawaii for our new surf's up collections!!
And lastly, some shots back in time with our new ancient world collection :)
A LITTLE MAGIC FROM US TO YOU
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